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How Social Media Became Key to Digital Marketing Success

Updated: Apr 22, 2021

Social media is extremely popular, and it is a key component of a digital marketing campaign. It has enormous benefits for businesses of all sizes and has the potential of reaching hundreds of millions of people worldwide. If your company is not taking advantage of social media marketing, it is missing the opportunity of tremendous growth and earning potential. This article will discuss some key reasons why social media is important to any digital marketing plan.

People Are Addicted to Social Media

It is no secret that social media is very popular in our society as it plays a major part in most of our lives every day. The advances in mobile technology enable you to access social media from basically anywhere that has internet access. Social media allows you to interact with family, friends, and anyone around the world. You also have instant access to news, sports, and any other information that you may need. In addition, social media helps you to research products and other services online. Technology allows your business to easily market your products and services to large numbers of people instantly. Social media marketing enables your business to target a specific audience for maximum results.

People Trust Other People

One of the key aspects of social media is connecting people. A positive message on social media sites such as Twitter or Facebook is crucial to the success of any digital marketing campaign. This is because people tend to trust the opinion of other people about a variety of things, including products and services. 97% of consumers say that reviews factor into their purchase decision and that people trust online reviews as much as feedback from friends and family. Quite simply, communication is much easier on social media. It is important to remember that a negative message on social media can quickly go viral and be instantly detrimental to your business.

It’s More Cost-Effective

Compared to traditional advertising which can be extremely expensive, social media marketing gives you more bang for your buck. In most cases, it is probably the most cost-effective way to promote your products or services. Joining a social media platform is usually free. You have the flexibility to purchase paid advertising on a small scale to test out the effectiveness of your marketing campaign. This allows you to invest money in other areas to improve your company. Social media marketing typically gives you an excellent return on investment (ROI).

Improved Brand Loyalty

When your business has a social media account, it allows customers to easily connect with you. Customers desire the accessibility and transparency that social media creates. A social media presence improves customer retention and loyalty. This is an excellent benefit since establishing a strong customer base is essential for any business. It is important to remember that customer satisfaction and loyalty usually go hand and hand. Just having a presence is not enough. Businesses should frequently engage with customers to establish a bond and gain their trust. Social media allows you to improve your brand through product promotion and customer communication.

In today’s market, it is a must for your business to have a social media presence. Social media has now become a key component of any business marketing strategy. It allows you to connect with customers in ways that no other marketing medium can today. Social media has a distinct advantage because it allows your company to promote your products and services and communicate with customers all in one location. It is also one of the most cost-effective ways to promote your business.

What are you waiting for? Team up with Callahan & Toolen today to jumpstart your social media strategy.

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